Enabling advisors to offer holistic financial advice

We combine AI-powered technology with human expertise to help financial institutions deliver comprehensive, goal-based financial advice at scale.

A global challenge

More than two billion people earn enough to benefit from financial planning. Most never receive it. The infrastructure to serve them profitably and at scale has never existed.Traditional advisory models were built for high-net-worth clients. Serving the mass and mass-affluent market requires more advisers, better tools, and a system that makes holistic financial planning efficient enough to deliver consistently.

Financial institutions and their advisers know the opportunity is there. The challenge has always been reaching it without the right platform, the right methodology, and the right support behind them.

That's the problem Lifecheq was built to solve.

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Lifecheq at a glance

Empowering advisors to deliver holistic planning

We've built a comprehensive platform that empowers advisors to deliver truly holistic financial advice. Our technology lowers the barrier to becoming a quality advisor, enabling them to address all aspects of a client's financial life in a single engagement—from savings and investments to insurance and debt management.

Equipping advisers to reach more clients with holistic financial advice

We equip financial advisors with intelligent technology to deliver the right advice for every client situation. Whether that's a comprehensive goal-based financial plan or a focused intervention at a critical moment, advisors have the tools to deliver holistic, quality advice. The result? Better client outcomes. Higher adviser productivity.

Smiling businesswoman in gray blazer shaking hands with a man across a desk in a bright office with plants, holding a tablet.Smiling businesswoman shaking hands with a client across a desk with documents and a tablet, surrounded by labels of financial services like savings, insurance, lending, retirement, wills, and health insurance.

Built for financial institutions

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Enterprise distribution management

Comprehensive tools for managing advisor networks, tracking performance, and ensuring compliance across an entire distribution organisation.

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AI-Powered advice engine

Intelligent algorithms that enable advisors to deliver consistent, high-quality holistic planning regardless of their experience level.

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Omnichannel client experience

Seamless advice delivery across field advisors, call centers, digital channels, and branch consultations.

Two ways to work with us

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Enterprise platform

For large institutions with 500+ advisors seeking complete distribution transformation through our white-label platform.

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Marketplace ecosystem

For organisations wanting to connect with our network of independent advisors and product providers through our integrated marketplace.

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