Building the future of financial advice

Founded in Cape Town in 2015, Lifecheq is a remote-first company on a mission to make holistic financial advice accessible in emerging markets, by equipping every adviser to serve more clients than ever before.

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To create a world where high-quality financial advice is as commonplace as owning an entry-level cellphone, even in emerging markets. Financial advisors are our most important partner in fulfilling this mission.

Three pillars of our mission

Empowered financial advisors

We transform the productivity and reach of financial advisors, enabling someone who might earn $200 a month selling airtime to become a financial advisor earning $1,000 a month while giving high-quality advice.

Ecosystem partnerships

We create a thriving ecosystem where financial intermediary businesses, product providers, end consumers, and reinsurers all benefit from participating in our platform.

Technology as an enabler

Our cloud-based platform serves as the connective tissue of this ecosystem, making holistic advice affordable and accessible through AI and modern technology.

Our vision

Through this approach, we aim to create one million sustainable financial advisory jobs while helping hundreds of millions achieve their life goals over the next decade.

One Million

Sustainable jobs

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Founded 2015

Started in Cape Town by former finance veterans who saw the massive gap between those who could access quality financial advice and those who couldn't.

The pivot

We started as a consumer product. The bigger opportunity was always the infrastructure behind the end user. So we built it. Today Lifecheq is the full-stack operating system behind financial advice distribution in emerging markets

Market leadership

Market leaders in South Africa. Expanding globally. 100+ team members across 14 countries, with proven results transforming financial advice distribution at scale.

The opportunity

We're addressing a $30 billion opportunity across Africa and Asia, with the potential to service 15% of this market within the next 10–15 years and become the market leader in emerging markets.